Privacy Policy
Fettle Fitness Limited
Last updated: 12 Dec, 2025
Fettle Fitness Limited (“Fettle”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, store, and protect your information when you use the Fettle website, mobile applications, calculators, and related services (collectively, the “Service”).
1. Who We Are
Data Controller:
Fettle Fitness Limited
Floor 2, 87–88 Turnmill Street
London, EC1M 5QU
United Kingdom
Contact email: hello@fettle.fit
Data protection & compliance: dan@fettle.fit
2. Information We Collect
We collect only the data necessary to provide and improve the Service.
2.1 Information You Provide Directly
This may include:
Name
Email address
Account details
Nutrition preferences
Goals (e.g. fat loss, maintenance, muscle gain)
Food logs, messages, or feedback
Optional photos or content (where enabled)
2.2 Health & Nutrition Data
If you use personalised features, we may process:
Height, weight, age, sex
Activity levels
Body measurements (if provided)
Nutrition targets and progress trends
This data is treated as sensitive personal data under UK GDPR and handled with additional safeguards.
2.3 Automatically Collected Data
When you use the Service, we may collect:
Device type and operating system
App version
IP address (anonymised where possible)
Usage data (features used, interactions, timestamps)
3. How We Use Your Information
We use your data to:
Provide personalised nutrition calculations and recommendations
Operate and improve the Service
Track trends and progress over time
Communicate with you (e.g. account updates, support)
Maintain security and prevent misuse
Comply with legal obligations
We do not use your data for automated medical decision-making.
4. Legal Bases for Processing (UK GDPR)
We process personal data under the following lawful bases:
Contract – to provide the Service you request
Consent – where you choose to provide optional data
Legitimate interests – improving the Service responsibly
Legal obligation – where required by law
You may withdraw consent at any time.
5. Aggregated & Anonymised Data
5.1 Use of Aggregated Insights
We may analyse fully anonymised and aggregated data to:
Improve product accuracy
Understand population-level nutrition trends
Support research and better food systems
This data cannot identify you and contains no personal identifiers.
5.2 Monetisation of Insights
Aggregated, anonymised insights may be shared or monetised with partners such as:
Food retailers
Research organisations
Health and nutrition partners
Personal or identifiable health data is never sold.
5.3 Opt-Out
Where available, you may opt out of contributing to aggregated analytics without affecting your ability to use the Service.
6. Sharing Your Data
We do not sell personal data.
We may share data only with:
Trusted service providers (hosting, analytics, infrastructure)
Partners providing integrated services (e.g. Apple Health, Google Fit)
Legal or regulatory authorities where required
All partners are required to follow strict data protection standards.
7. Third-Party Services
The Service may integrate with third-party platforms, including:
Apple Health
Google Fit
Amazon Fresh
Supermarkets and wearable providers
These services operate under their own privacy policies.
We are not responsible for third-party data practices.
8. Data Storage & Security
We use industry-standard safeguards, including:
Secure cloud infrastructure
Access controls and encryption
Data minimisation practices
While no system is 100% secure, we take reasonable steps to protect your data from unauthorised access, loss, or misuse.
9. Data Retention
We retain personal data only as long as necessary to:
Provide the Service
Meet legal and regulatory requirements
Resolve disputes
You may request deletion at any time.
10. Your Rights (UK & EU Users)
You have the right to:
Access your personal data
Correct inaccurate information
Request deletion (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Requests can be made by emailing hello@fettle.fit.
11. Children’s Privacy
Fettle is not intended for users under 18.
We do not knowingly collect data from children.
12. International Transfers
If data is processed outside the UK or EEA, we ensure appropriate safeguards are in place, including standard contractual clauses where required.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Material changes will be communicated clearly. Continued use of the Service after updates constitutes acceptance of the revised policy.
14. Contact Us
If you have questions, concerns, or requests regarding your data:
Email: hello@fettle.fit
Compliance & GDPR: dan@fettle.fit
Final Note on Trust
Your health and nutrition data is personal.
We design Fettle to operate with restraint, transparency, and respect for user trust—and we hold ourselves to that standard as we grow.